Jiangxi Zhongmin Trade Co., Ltd. Officially Launches, Ushering in a New Chapter in the Commercialization of Intangible Cultural Heritage Paper-Cutting Art

Jiangxi Zhongmin Trade Co., Ltd., a cultural enterprise dedicated to the intangible cultural heritage (ICH) of paper-cutting, has officially commenced operations, marking a significant milestone in bringing this ancient art form to a global audience.

Founded by National First-Class Artist Huang Zhongmin in August 2025, the company is built upon decades of artistic mastery and a deep commitment to preserving traditional Chinese craftsmanship-. Headquartered in Xinyu City's High-Tech Development Zone, Jiangxi Province, the enterprise positions itself at the intersection of heritage preservation and modern commerce.

Paper-cutting, recognized by UNESCO as an Intangible Cultural Heritage of Humanity in 2009, has been practiced in China for over two millennia--. While traditionally used to decorate doors, windows, and homes during festivals, the art form has faced challenges in adapting to contemporary markets-. Jiangxi Zhongmin Trade Co., Ltd. seeks to bridge this gap by transforming traditional paper-cutting into decorative paintings that meet modern aesthetic and functional demands.

The company's product line features 100% handmade paper-cutting decorative paintings. Each piece undergoes a meticulous creation process encompassing design, paper selection, cutting and carving, and mounting—comprising over a dozen detailed steps. With millimeter-level cutting precision and handcrafted framing techniques, the artworks achieve both delicate texture and artistic impact. The themes range from traditional landscapes and folk customs to contemporary scenes, preserving the essence of Eastern aesthetics while appealing to modern tastes in home décor and cultural gifting.

"Intangible cultural heritage must be a 'living heritage'—it cannot survive as a static exhibit-. Our mission is to take the essence of Chinese traditional culture to the world through the exquisite expression of pure handmade products," said founder Huang Zhongmin. "By activating art through the market and preserving culture through art, we ensure that this millennia-old craft continues to thrive in contemporary life."

The launch comes at a time when China is increasingly focusing on the commercial potential of its cultural heritage. In 2025, paper-cutting projects were included in the national list of key cultural exports, signaling growing international interest in this traditional art form-. Jiangxi Province itself is home to numerous ICH items, with Ruichang paper-cutting recognized as a national-level intangible cultural heritage.

Jiangxi Zhongmin Trade Co., Ltd. is committed to promoting handmade paper-cutting decorative paintings to international markets with the support and guidance of the municipal government. The company's artworks serve not only as home decorations but also as cultural gifts and collectible pieces, each carrying the legacy of thousands of years of Chinese craftsmanship.

With the founding of Jiangxi Zhongmin Trade Co., Ltd., the ancient art of paper-cutting enters a new era—one where tradition meets innovation, and cultural heritage finds its place in the global marketplace.

About Jiangxi Zhongmin Trade Co., Ltd.

Jiangxi Zhongmin Trade Co., Ltd. is a cultural enterprise focused on intangible cultural heritage paper-cutting decorative paintings. Founded by National First-Class Artist Huang Zhongmin in August 2025, the company is dedicated to the mission of "passing on traditional craftsmanship and revitalizing cultural value." Each piece is 100% handmade, combining millennia-old techniques with contemporary design to meet the demands of modern décor, cultural gifting, and art collection.